BBB 23 (Globo) takes place at Estúdios Globo, but it’s all on social networks what is happening in the most watched house in Brazil is commented. The game that started on Monday (15th) is already in the mouths and fingers of the audience.
Therefore, the performance of the participants was measured against the global reality Digital Popularity Index (IPD)calculated by Quaestem, an exclusive survey for syringes.
- The indicator pointed out that out of the box Aline Wirley is the champion in popularity so far. The usher has two members of the cabin.
How is the IPD calculated?
The index, which varies from 0 to 100, is calculated by the consultancy through an artificial intelligence algorithm that collects and processes 152 variables from each participant’s profiles on social networks: Twitter, Instagram, Facebook, Wikipedia, Google and YouTube .
The tool monitors six aspects: digital presence (active profiles), fame (number of followers), engagement (comments and likes per post), mobilization (shares), value (percentage of positive and negative reactions), and interest (search volume). . The account also contains the results.
syringes shares the data from the exclusive search:
Most Popular Brothers
- Aline Wirley
- Fred of Desimpedidos
- Bruna Griphao
Huts Aline, Fred (Boco Roso, for the intimate) and Bruna (one of the leaders of the week) are the most digitally popular brothers in this inaugural series of BBB 23.
Bruna Griphao not only wins the first test of the leader, but also gains engagement in the networks.
The global actress, who has already formed a couple with Gabriel and has caused a stir on social media for always having a cigarette in hand, has seen her digital popularity grow by almost 133%.
And the least popular?
- Fred Nicocio
- Domitila
- Amanda Meirelles
The surprise was to have two booths, Domitila and Fred Nicácio, with less popularity on the networks than all the Pipoca participants.
Who fell into the index?
- Marvvilla
- key alves
- MC Guime
On the other hand, the singer Marvvila was called a plant on the networks, and even after the release of a new song on January 19, her popularity on the networks dropped by 38.5% compared to the preBBB period.
POLL BBB 23: Who would you like to win on Globo’s reality show? poll
6.74%
1.13%
5.85%
1.66%
2.08%
1.27%
0.66%
1.33%
16.86%
1.80%
2.34%
5.20%
9.68%
20.71%
3.09%
1.31%
2.61%
5.82%
3.53%
2.44%
1.65%
2.25%
choose again
A total of 8929 votes
The UOL voting has no scientific character and has no influence on the result of the TV Globo broadcast