Entrepreneur and digital influencer Virginia Fonseca, 23, has reaped the rewards of her company WePink, which she launched last September. At the end of March this year, she launched the perfume “VF” and already achieved considerable sales in 90 days. In the same month, the brand had already sold R$ 1 million worth of products in just 9 hours.
In the three months, 110,000 units of the product were sold for R$199.00, an average of 1,200 perfumes per day and generating sales of R$17.4 million, according to Virginia Forbes Brasil.
“We billed that number with a single perfume that people don’t even smell,” Virginia joked in an interview.
This success is also reflected in the presence on social networks, which it uses to benefit from monetization, whether with thirdparty advertising or its own brand: it has almost 39 million followers on Instagram and 11.1 on the YouTube channel million subscribers. .
Launched 11 months ago, WePink started with a skin care line and today already has 11 products, mainly body and hair care, with successful sales. The latest “VF” product that made Virginia and her partner Samara Pink millionaires only debuted on March 26.
Virginia Fonseca posted a photo with the fragrance on launch day in March
Image: Playback / Instagram @virginia
According to the businesswoman, the perfume is characterized by its formula: “The Brazilian market works with 1315% essence in its perfumes and we have 25% in the composition,” explained Virginia.
In the coming weeks, the brand will be launching The Oil and Body Cream, both of which are for the body, but more launches are planned for this year. “In addition to skincare and perfumery, this year we will be launching our own makeup line,” said Virginia Fonseca.