Madrid, January 18 (Prensa Latina) – Video: Canal Caribe / TV Cubana.- Cuba’s Tourism Minister Juan Carlos García presented today the novelties of the Cuba Única tourist offer at the 2023 edition of the International Tourism Fair of Madrid.
The Antillian minister stressed on Twitter that the specialized European event represents a global reference experience for professionals in the sector.
Likewise, García noted that the event is also an opportunity to learn about the latest global trends in the industry.
The Cuba Única campaign highlights the differences between the country and the rest of the Caribbean destinations and targets the main international markets.
The nation of the Antilles is unique for its friendly, attentive, hospitable, happy and proud people and unique for its tourist offer, which includes environments and places, beaches, gastronomy, culture, nature, heritage, history and security, the communication strategy emphasizes.
The Madrid International Tourism Fair is the global meeting place for tourism professionals and the premier event for the destination and exit markets of this market in Latin America.
Fitur 2023 starts in Madrid: Cuba presents the novelties of its tourist offer
the 43rd Madrid International Tourism Fair, Fitur 2023 opened a wide offer this Wednesday with the participation of 131 countries including Latin America, after the restrictions of the hardest years of Covid-19.
Cuba will be represented at this event, which will last until January 22nd, by its Minister of Tourism, Juan Carlos García Granda, who will present the latest tourist offers in the country.
In his Twitter account, the minister stressed that the event is also an opportunity to learn about the latest global trends in the industry.
The Kings of Spain, Felipe VI. and Letizia, attended the inauguration of Fitur 2023, which has Guatemala as Guest of Honor.
Latin America has the official representation of Argentina, Colombia, Cuba, Ecuador, El Salvador, Brazil, Costa Rica, Honduras and Nicaragua. Also Mexico, Uruguay, Venezuela, Paraguay, Peru, Puerto Rico, Dominican Republic, Chile and Panama. With an area of more than 1,100 square meters, Mexico has the largest pavilion ever, in which most of its states are represented.