Tiffany & Co., one of the most recognized names in luxury goods for over a century, launches a range of NFTs.
The jeweler hinted at its upcoming sale, set to begin August 5, by tweeting a video of a pixelated grid that revealed: NFTiff.
That tweet also stated a price of 30 Ethereum (just over $51,000 at today’s price).
An image shared by influential NFT trader Cozomo de’ Medici pointed to a description of NFTiffs that specified that the offering would be a series of digital and physical tags made for cryptopunk owners, similar to NFTs would they already possess.
The website the tweet links to says the offer will have a limited supply of 250. The NFTiffs, the first NFT product offered by Tiffany & Co., are launched after months of flirting with the company delving deeper into Web3.
In March, Tiffany & Co. ventured into the NFT space for the first time with the purchase of an Okapi NFT from Tom Sachs. The luxury goods retailer reportedly bought the NFT for $380,000 and has since posted it as the company’s profile picture on Twitter.
The next month, it released TiffCoins, a line of limited-edition gold coins that debuted on April Fool’s Day. The solid gold coins were limited in production to a total of 499 pieces and individually engraved.
“No, we are not launching our own cryptocurrency,” Tiffany & Co. stated on its website. “But these very real 18k limited edition gold coins are a modern take on our Tiffany money and celebrate our history.”
In April, Tiffany & Co. also designed a pendant for Alexandre Arnault, the company’s Executive Vice President of Products and Communications, that featured the likeness of CryptoPunk #3167, which he owns. It was rose gold set with sapphire, ruby and yellow diamonds.
The page for NFTiffs includes a statement below stating that it is “powered by Chain,” a blockchain-based technology company that was founded in 2014 and has received funding from the likes of Capital One, Nasdaq, and Visa.