The stance took to show off SBTs greatest asset

The stance took to show off SBT’s greatest asset

Globo got SBT’s biggest asset to be featured on Globoplay

It’s no news that TV Globo is one of the biggest channels in the world, so the channel has a strong and dedicated support team and is always looking for constant novelties to bring viewers. One of the network’s biggest bets in recent years has been Globoplay, a streaming service that brings soap operas, series, and movies to subscriber audiences.

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In addition to producing its own soap operas, the channel would also keep an eye on competitors because, according to columnist Carla Bittencourt of TV News, a few months ago Globo Took action behind the scenes and decided to show off SBT’s greatest asset to consolidate its streaming service: the Mexican soap operas.

Imported series are the biggest stars of SBT and are aired at least 40 years ago, some of them have been repeated countless times and are still successful in programming. Rede Globo was initially interested in acquiring the soap operas that are only shown on Globoplay and solidifying its audience, but if the strategy worked, there was a possibility that the plots would also be shown on an open channel.

It has been speculated that the performance of the telenovelas on Globoplay would be fundamental to the decision to bring them to the public broadcaster, originally the broadcaster considered placing one of the Mexican telenovelas in the period currently spanning from “Vale a Pena Ver de Novo,” but there are those who argue that Saturday afternoon programming should feature Mexican women, an area where there is little competition and investment is not the greatest. Currently, this time is occupied by football broadcasts, but there are not always matches, and Globo finally broadcasts a repeat of a humorous show.

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