Drake and Rondo da Sosa. From Toronto to Milan, the two rap idols have announced a collaboration that has already caused quite a bit of controversy in just a few hours. The trapper, who is among the most famous in the world and was named Artist of the Decade at last May’s Billboard Music Awards, made the feature public Mathias Barbieri, also known as Rondo, one of the Italian artists, a point of reference for Generation Z and the protagonist of millions of views on TikTok and music platforms. The news from the idyll, on the Instagram page welcomeovoIt shows the photo of the 20-year-old from Magenta in Lombardy wearing Drake’s new clothing line “Ovo”. But to conquer the Italian market, the Canadian trapper chose not only the heir of Sfera Ebbasta: the name and graphics of the collection were designed ad hoc for a performance with a unique timing. The new line of the Ovo brand, designed for the Italian trapper, is called “The Godfather”. A name printed directly onto the shirt worn by Rondo, with versions chosen from various photos from the film Francis Ford Coppola. The election did not go unnoticed by many users, who filled the internet with perplexed comments about it: “Worst moment in history to launch a brand called The Godfather,” writes one in a clear reference to the recent number one conquest of the Cosa Nostra, Matteo Messina Denaro. “Spaghetti, mafia,” replies another, quoting a phrase from one of Rondo’s best-known pieces, as well as a widespread cliché about Italian culture abroad. And again: “Please no.” In addition to the outraged, there are also those who welcomed the news with great pride: “San Siro calls, Turin answers,” writes the Instagram profile trapitaly, “the only trapper who brings Italy to the world”, and again ” the godfather’s shirt must be mine.’
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