Rudsak, a high-end Montreal men’s and women’s coat brand, is set to conquer the world. Its e-commerce website is now accessible to customers around the world.
Posted at 9:00 am
“A dream come true,” says Evik Asatoorian, founder and chief creative officer of Rudsak, in an interview. “It’s been about twenty days since we launched the site internationally and we’ve had orders from customers in Europe, Asia, Dubai… We’re very proud of this growth and we continue to learn and grow,” he says.
The founder of the brand is happy to promote Rudsak’s collections abroad. “We know that our Canadian-made luxury outerwear has a strong reputation abroad and will appeal to customers outside of Canada. People know our winters and trust us when it comes to making clothes to keep you warm. »
It all started for Rudsak in 1994 with the creation of a Perfecto-style unisex leather jacket, a timeless piece that is still part of the brand’s collections.
Our strength is a mixture of rebellious spirit, elegance and quality. This has been in our DNA for almost 30 years, we’ve dressed many Quebec and Canadian artists, the star rock look is here to stay, for both men and women.
Evik Asatoorian, Founder and Chief Creative Officer of Rudsak
Rudsak has a chic and sporty look with fitted coats in shiny down, others in a mix of down and leather, parkas, raincoats and the timeless leather jacket. The brand also offers accessories, tuques, scarves, gloves, handbags and some comfort-oriented clothing. “The pandemic has been difficult, we’ve restructured the business and, most importantly, now we’re refocusing on coats, accessories and some ‘lifestyle’ clothing. We no longer make men’s suits, ties or skirts. We had to reposition ourselves, we launched a ski collection, that was a matter of course for us, we will offer more models and more colors, do après-ski because that works very well,” he states.
Rudsak had to close some stores during the pandemic but is opening new ones. The brand has 21 stores in Canada and one in the United States. “Having stores is important, but we are focused on certain strategic shopping centers now and a stronger presence in the United States in the coming years. »
The other challenge is being a responsible brand. “By 2025 we will use 100% high-quality recycled fabrics. We have a dedicated team, which is our priority. »
Montreal has been at the heart of the brand’s creation from the start, with its headquarters located in the Chabanel district, the fashion district. Evik Asatoorian assures that he always has so much fun creating with his team of designers. “Inspiration is always there, there is a European spirit here, craftsman, talent. I spend most of my time designing coats and clothes with young designers who see things differently and from whom I learn a lot every day! I also have to say that Montrealers dress well, they have style and they love fashion, which is nice. »