Without a doubt, it was this news that came just 9 months after the birth of her first child with A$AP Rocky (in May 2022) that caught the attention of her fans and overshadowed a nod that made the voice of ‘Lift Me Up’ the business behind his fortune.
rihanna
Credit: Ezra Shaw/Getty Images
Rihanna put on her makeup at the Super Bowl 2023 Halftime Show: the reason
Just before singing “All of the Lights,” Rihanna put on some makeup.
In fact, one of her dancers held the cosmetic product ready before moving on, while another held her microphone.
Rihanna wore makeup at the 2023 Super Bowl Halftime Show
Photo credit: The Grosby Group
And what was special about this detail? Not that Rihanna really needed a touch up, but it was a nod to Fenty Beauty.
Rihanna launched Fenty Beauty in 2017 with the premise of making cosmetics more inclusive, that is, with foundations in 50 shades and colors that look good on all skin types.
Without a doubt, this concept was the key to success, or at least that’s how Forbes magazine revealed it in August 2021.
A fact that not all fans may know is that Rihanna’s makeup brand is a 50/50 joint venture with the LVHM conglomerate (which also brings together Benefit Cosmetics, Make Up Forever or KVD Beauty and is under the control of the second richest man in the world stands world, Bernard Arnault). I mean, you own half of it.
Rihanna founded Fenty Beauty
Photo credit: Getty Images
Rihanna’s net worth comes from Fenty Beauty
‘Forbes’ estimated in 2021 that Fenty Beauty is worth around $2.8 billion and that the brand itself is the main reason Rihanna is positioned as the world’s richest artist with an estimated fortune of $1.7 billion this year became.
Another part of her capital comes from Savage x Fenty, the lingerie brand she also owns, with a shared goal of offering more inclusive clothing (with larger sizes than others).
To a lesser extent, the Barbados native earns her music.
Although ‘RiRi’ managed to amass a large fortune thanks to this venture, there has been much speculation that it kept her out of the music industry.
Most of Rihanna’s net worth comes from Fenty Beauty
Photo credit: Getty Images
The makeup Rihanna used at halftime of Super Bowl 2023 was from her brand
The truth is that the singer has also become the main promoter of Fenty Beauty and everything seems to indicate that she knows how to draw the attention of her fans to her products, because in the hours following her presentation, related searches increased.
Priscilla Ono, the interpreter’s stylist, assured Allure magazine that the entire “RiRi” look was achieved entirely with her brand’s cosmetics, from “skin care” to foundation.
According to him, the lipstick Rihanna used on the Super Bowl Halftime Show was “The MVP,” while the compact she wore was the “Invisimatte Instant Setting + Blotting Powder.”
rihanna
Photo credit: The Grosby Group
Tell us in the comments what do you think of Rihanna’s Fenty Beauty nod at halftime in Super Bowl 2023?
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1/16
After a seven-year absence from the stage, Rihanna returned through the front door this Sunday, February 12 with a spectacular Super Bowl concert.
2/16
It was there that she announced her second pregnancy to the world.
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3/16
The Barbadian singer kicked off her show at State Farm Stadium in Glendale, Arizona, from a raised platform where she gently touched her stomach, a gesture that sparked social media with rumors of a possible pregnancy.
Credit: AP
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16.4
A rep for the artist put the matter to rest by confirming to The Hollywood Reporter that Rihanna is expecting her second child, following the one she had with rapper A$AP Rocky in May 2022.
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5/16
Just last Thursday, the singer explained that it was motherhood that gave her the strength to take on the challenge of guest-starring on the NFL Finals Halftime Show, a show even more popular than the game itself.
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16.06
“Something happens when you become a mother that you feel like you can do anything,” she said at a press conference where she sat and couldn’t see that she was pregnant again.
Photo credit: The Grosby Group
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16.7
Along with the pregnancy announcement, the Super Bowl appearance that saw the Philadelphia Eagles take on the Kansas City Chiefs marked this pop star’s return to the stage after seven years dedicated to her makeup company.
Photo credit: The Grosby Group
8/16
Dressed in an intense red jumpsuit and accompanied by dozens of white-clad dancers, the singer recreated her greatest hits on a spectacular stage of flying catwalks.
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16.9
Celebrities who enjoyed the concert and witnessed Rihanna’s narrated performance from the stands included Bradley Cooper, Paul McCartney, LeBron James, Jason Derulo, Billie Eilish and Adele.
Photo credit: The Grosby Group
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16.10
According to a report by the AP agency, before the announcement that Rihanna is pregnant, there were rumors about a possible tour.
Photo credit: The Grosby Group
11/16
But that now seems unlikely as a new child joins the boy, who turns nine months this Monday 13 February.
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12/16
AP explained that the announcement of the singer’s second pregnancy at the Super Bowl would have had an expected audience of more than 100 million viewers.
Photo credit: The Grosby Group
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13/16
In the past, the Barbadian singer has been criticized for her body and weight.
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14/16
After her first pregnancy, the allegations intensified.
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15/16
It’s not clear how many months pregnant she is now.
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16/16
That’s how Rihanna made history this Sunday by triumphing with her second pregnancy in the Super Bowl.