“Querimbora”, is perhaps one of the most talked about phrases of 2022 and it doesn’t take all the spots for nothing. Juma’s (Alanis Guillen) speech in the Pantanal became the subject of a children’s party at a company in Rio de Janeiro and naturally went viral on social media. As of this Monday, one of the posts featuring the images from the event, personalized with Jaguar prints, has already garnered more than 65,000 likes.
The idea came from a former client of Sandra Teixeira da Silva, 42, who has been working with party decorations since 2012. Bewitched by illustrator Petit Abel’s drawings, Sandra made a special art for Lorena’s party.
“For the decoration, I looked for materials that totally evoked the Pantanal aesthetic, like jaguar prints, the mini plush jaguar, all that green gift,” explains Sandra. “What caught my attention in the art was ‘Querimbora,’ which I think a lot of people identify with Juma’s attitude of wanting to go everywhere, and I think that’s why the photos went viral.”
A fan of the nine o’clock soap opera, she bets that Juma fell in love with audiences because of his spontaneous attitude, in which many identify with always wanting to return home. “It’s a bit like being quiet at home,” laughs the entrepreneur.
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Satisfied with the response of the publications on social networks, Sandra says that she has not yet received many budgets for the decorated party. What remains is the gratitude that the work is seen in this way on the internet.
“Only I know the years of struggle I’ve had in this area and how difficult the opportunities have become, even more so in the pandemic, so it’s very good to have that appreciation. But I’m still not reaping the financial benefits of all this impact, I hope it gets better,” she says.
Juma’s drawings and speech were originally created by Petit Abel, which also went viral on the internet. He received over 14,000 hits on his publication.
See more photos from the theme party
2 out of 4 pictures of the theme party went viral — Photo: Personal Archive/Sandra Teixeira
Pictures of the theme party went viral — Photo: Personal archive/Sandra Teixeira
3 of 4 Festa de Juma has balloon decoration and other personalized details — Photo: Personal Archive/Sandra Teixeira
Juma party with balloon decoration and other personalized details — Photo: Personal Archive/Sandra Teixeira
4 of 4 Juma’s panel is highlighted — Photo: Personal Archives/Sandra Teixeira
Juma’s panel is highlighted — Photo: Personal Archive/Sandra Teixeira
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