The Carioca channel will change its main attractions to promote Criança Esperança
Starting next Saturday the 13th globe will launch one of its most important campaigns: The Childish hopewhich will include actions throughout the program up to the ‘Show da Esperança’ which will be broadcast next Monday the 14th Meeting with Patricia PoetO Sunday with Huck and even the Altas Horas, by Serginho Groisman.
According to Meio e Mensagem website, Globo announced the specific changes in a message to the advertising market. One of the first programs to receive contributions about Criança Esperança will be É de Casa.
Also on Saturday Serginho Groisman will also dedicate part of Altas Horas to spreading the message of the Globo project in partnership with UNESCO.
On Sunday, the solidarity action will take over the last block of Domingão with Huck. therefore, the Luciano Huck will dedicate the last part of his program to the “Mesão da Esperança”, which will bring together artists who respond to the appeals of all those who donate something of value to the project.
The campaign will be intensified on Monday, during the exhibition of the meeting, as Patrícia Poeta will lead the whole morning directly from the Mesão da Esperança.
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On the same day, Globo also decided to cancel Tela Quente’s exhibition. As the film session is not broadcast, the space is occupied by the main Criança Esperança event.
Tadeu Schmidt, Taís Araújo, Paulo Vieira and Marcos Mion are the official presenters of Criança Esperança Photo: Disclosure
Show da Esperança will air at 10:35 p.m., right after the chapter of the Pantanal soap opera, and will include the presentation of Tadeu Schmidt, Taís Araújo, Paulo Vieira and Marcos Mion.
YOUTUBE VIDEO: Patricia Poeta argues with the meeting leader and puts the finishing touches on her after being kicked out of a meeting