The first business day of the second half of the year was marked by premieres on three of the country’s four main broadcasters: Globo, SBT and Band promoted changes in their programs, in different time slots and with very different goals. On the one hand, the audience leader put her chips on the release of Vai na Fé, the new seven o’clock soap opera, and on the premiere of another season of Big Brother Brasil. Silvio Santos’ channel bet on resuming a live newscast throughout the night, while Band decided to increase Cariocão’s visibility.
According to consolidated viewership data for Greater São Paulo obtained through the report of pop tv According to market sources, the most successful release on January 16 was the premiere of Vai na Fé: the story created by Rosane Svartman debuted with an average of 22.4 points and was tuned in by 35.9% of tuned TVs in the country’s capital. Although the figure is 8.2% higher than that of the last four seconds of Cara e Coragem, the index is 2.2% lower than that of the debut of its predecessor, which scored 22.9 points on May 30, 2022.
At the end of prime time, Globo promoted the arrival of BBB23. Despite the increase in viewership compared to the usual performance of its slot, the reality show directed by Tadeu Schmidt could not repeat the feat of the premiere of the 22nd season, which managed to have more viewers than the nine o’clock soap opera: the premiere of the new Year of the most watched house in the country had an average of 22.7 points and was tuned in by 41.3% of the televisions switched on between 22:18 and 23:54. It was the secondworst debut in the format’s history, beating only BBB19’s 22.5.
SBT News on TV (1.9) and Agenda Carioca (1.2) debuted as audience guides. The new news program on Silvio Santos’ channel, directed by journalist Fernando Jordão, could not exceed the numbers normally recorded by the time slot, which until then had been filled with series produced in the Quem Não Viu Vai Ver block over the last century. Reruns of the best editions of Reporter Connection and the updated version of SBT Brasil. On tape, the new sports attraction also retained the station’s normal latenight numbers.
Check the averages of the programs of the main TV channels this Monday (16):
 | |
| AVERAGE DAY (07:00/00:00) | 14.3 |
| Good morning SP | 7.5 |
| Good morning Brazil | 8.1 |
| Meeting with Patricia Poet | 6.8 |
| More you | 6.4 |
| SP1 | 9.6 |
| globe sports | 10.5 |
| newspaper today | 11.9 |
| Chocolate with pepper | 11.8 |
| Afternoon Session: Shrek the Third | 12.3 |
| Always worth seeing: O Rei do Gado | 16.4 |
| Sertao Sea | 19.6 |
| SP2 | 22.0 |
| walk in faith debut | 22.4 |
| National Newspaper | 23.7 |
| Crossing | 25.0 |
| Big Brother Brazil 23 debut | 22.7 |
| Marighella debut | 12.0 |
| Journal da Globo | 8.0 |
| Walk in faith (repeat) | 5.4 |
| Comedy in Madruga: Vai Que Cola | 3.7 |
| hour 1 | 4.0 |
| |
| AVERAGE DAY (07:00/00:00) | 5.1 |
| balance sheet in the morning | 1.5 |
| Overall balance morning II | 2.6 |
| General Balance Morning SP | 2.9 |
| Speak Brazil | 3.1 |
| Nowadays | 3.3 |
| General Balance SP | 6.0 |
| The Ten Commandments | 4.6 |
| city alarm | 5.6 |
| City Alarm SP | 6.8 |
| Journal da Record | 7.5 |
| Jesus | 5.8 |
| Unprecedented love | 4.4 |
| Session 70 Years: The Law and Crime | 4.6 |
| Chicago fire | 3.8 |
| between the lines | 1.3 |
| The love school | 0.7 |
| Universal Church | 0.5 |
| Record early in the morning | 0.7 |
| |
| AVERAGE DAY (07:00/00:00) | 3.8 |
| First impact | 1.9 |
| First Impact 2nd edition | 3.0 |
| small plate | 3.0 |
| marisol | 3.1 |
| crystal | 3.5 |
| Family cases | 3.1 |
| gossip | 3.3 |
| The owner | 4.4 |
| overcome heartbreak | 4.1 |
| SBT Brazil | 4.5 |
| Poliana Moca | 6.4 |
| accomplices to a rescue | 5.5 |
| mouse program | 4.4 |
| Arena SBT | 3.3 |
| The night | 2.2 |
| Operation Mosque | 1.7 |
| SBT News on TV debut | 1.9 |
| |
| AVERAGE DAY (07:00/00:00) | 2.1 |
| sign of faith | 0.1 |
| Let’s go to Brazil | 0.4 |
| The Chef with Edu Guedes | 0.5 |
| open game | 1.5 |
| The Ball Owners | 1.8 |
| The best of the afternoon | 1.1 |
| Brazil Urgent | 4.2 |
| Brazil Urgent SP | 3.9 |
| tape newspaper | 4.7 |
| Faustão in the band | 3.3 |
| worth living | 1.3 |
| night news | 1.1 |
| What ending did it take? | 1.1 |
| total sport | 1.1 |
| Carioca Calendar debut | 1.2 |
| NBA: Los Angeles Lakers vs. Houston Rockets | 0.9 |
| + info | 0.5 |
| Jornal da Band (substitute) | 0.7 |
| BandNews Zeitung First newspaper | 0.5 |
| |
| AVERAGE DAY (07:00/00:00) | 0.2 |
| church of grace | 0.0 |
| Sidney Oliveira and you | 0.1 |
| Ronnie SP Tomorrow | 0.1 |
| Ronnie’s morning | 0.1 |
| I will tell you | 0.1 |
| revival church | 0.0 |
| Elevate shop | 0.0 |
| Universal Church | 0.0 |
| the afternoon is yours | 0.8 |
| The love school | 0.2 |
| Universal Church | 0.1 |
| National Alert | 0.3 |
| TV network! news | 0.7 |
| sign of faith | 0.1 |
| television fame | 0.4 |
| Galera Esporte Clube | 0.2 |
| show nfl | 0.0 |
| dynamic reading | 0.1 |
| João Kleber Show (substitute) | 0.2 |
| church of grace | 0.0 |
Each dot represents 76,953 households and 206,674 individuals in Greater São Paulo.
Data provided by broadcasters