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The NFL has a stacked playoff list this weekend, and the market is certainly hinting at it.
Three of this weekend’s four games all rank among the top four most expensive divisional round games of all time.
Sunday’s matchup between the Dallas Cowboys and the San Francisco 49ers has an average secondary market price of $1,420, the highest since TicketIQ began collecting data in 2012.
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NFL division logo on the field prior to the game between the Kansas City Chiefs and the Buffalo Bills at GEHA Field at Arrowhead Stadium on January 23, 2022 in Kansas City, Missouri. (William Purnell/Icon Sportswire via Getty Images/Getty Images)
This is the fourth time the Niners have hosted a divisional round game since 2012, and this game is at least 160% more expensive than all three. The $1,420 median price breaks the Niners’ previous record of $547 from their 2020 division game against the Minnesota Vikings.
After their win over the Seattle Seahawks on Saturday, the Niners hosted the next round, but their opponent had yet to be determined. Since it became official that they were going to play Dallas, ticket prices have increased by 73%.
Not far behind, however, is the game between NFC East rivals New York Giants and Philadelphia Eagles. Despite being their third meeting of the season, the average listing for this game is $1,106. This is now the second most expensive divisional round game of all time. Admission is $390 for standing, and if you want a seat, you have to pay a minimum of $427.
A general view of the game between the San Francisco 49ers and the Green Bay Packers at Levi’s Stadium on September 26, 2021 in Santa Clara, California. (Ezra Shaw/Getty Images)
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When the Eagles hosted the Atlanta Falcons in the divisional round en route to their Super Bowl title in 2018, the median price was just $457 and the starting price was $153.
Prior to the two matchups above, the most expensive division game was the 2019 bout between the Cowboys and the Los Angeles Rams, which averaged $717. Saturday afternoon’s Cincinnati Bengals-Buffalo Bills game averages $616, making it the fourth-most expensive round-robin match ever, despite a price drop of 14% since Jan. 12.
The Jacksonville Jaguars travel to Kansas City on Sunday afternoon to take on the Chiefs in what is the most expensive division game ever played at Arrowhead Stadium. The $484 median ticket price beats last year’s overtime thriller against the Bills, which had an median price of $361.
Taken in an aerial photograph from a drone, this is a general view of Lincoln Financial Field on July 6, 2020 in Philadelphia, Pennsylvania. (Bruce Bennett/Getty Images)
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Of all eight remaining teams, the Cowboys have the longest drought in the conference championship, having last played in the 1994 NFC title game en route to their Super Bowl victory that season. The Niners made the 2020 title game, and the Giants last made it in 2012.
The Jaguars have the longest drought in the AFC, last making the AFC championship in 2018 — the Chiefs have faced the Bengals and Bills for the past two years.