Quebecer Félix Auger-Aliassime has teamed up with car manufacturer Renault this year as one of the three new “ambassadors” of tennis, already sporting the company’s logo on his jerseys during his games.
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The main sponsor of the French Open tournament, Renault, confirmed the whole thing earlier this week, with the other two athletes selected being Dutch wheelchair player Diede de Groot and Frenchman Luca Van Assche. Like these, “FAA” will support company-led initiatives to promote greater access to the sport, she said in a press release.
The holder of the seventh place in the world of ATP thus participated in the Australian Open by showing a logo on the bottom of the right sleeve of his shirt. In particular, he justified his choice by referring to a manufacturer’s program to encourage young people to exercise; In October, the company inaugurated three renovated pitches on French soil.
“I’m proud to be associated with Renault because we share the same ambitions and values,” Auger-Aliassime said, as broadcast on his new partner’s website. The Give Me 5 initiative focuses on promoting tennis in priority neighborhoods, so this cause is very close to my heart. We will work together to expand all of this elsewhere.”
“In addition to her sporting talent, her open-mindedness and commitment to the human values that Renault upholds have encouraged us to join forces,” added the company’s Marketing Director Arnaud Belloni.
Auger-Aliassime, 22, is considered one of tennis’ rising stars, especially since he won four ATP Tour titles in 2022 and helped Canada win the most recent Davis Cup. Some big names in entrepreneurship have partnered with him in recent years, including Maxi and Adidas.