Data from a survey conducted by RankMyApple shows that Netflix is the most popular streaming platform among Brazilian users. However, the study also points to strong growth from competitors in 2022, including platforms like Amazon Prime Video, Disney Plus, HBO Max, and Paramount Plus.
According to the information, the analysis takes into account Play Store metrics between the months of January and October last year, a period in which Netflix led the number of installs on Android with an average of 1.1 million monthly downloads, which is 59% of the total . , followed by Prime Video (18%) and Disney+ (13%), HBO Max (8%) and Paramount+ at just 2%.
In contrast to the other, Netflix sustained more than 1 million downloads between January and September, with a slight drop to 969,505 installs in October. As RankMyApple explains, the difference in the number of downloads of each app may be related to the year of launch in Brazil and consolidation in the community.
In parallel, the study identified the growth and decline rates of each app over the first ten months of 2022, with a decline in HBO Max (36.5%), Netflix (24%) and Paramount Plus (17%), while Disney Plus and Prime Video had positive balances of 39.2% and 20.1%, respectively.
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