Microsoft will integrate into its Bing search engine the new so-called generative artificial intelligence (AI) interface from OpenAI, Dall-E 3, capable of creating images on request in everyday language, a new map to deal with the almighty to compete with Google.
• Also read: Amazon expands Alexa with generative artificial intelligence
This is the third version of the software, first launched in January 2021, and is intended to better understand the context of a request. “This is a quantum leap in our ability to generate images that exactly match the text you provide,” OpenAI explained.
Microsoft had already added the generative AI interface ChatGPT to Bing in February, which enabled users of the search engine to generate written and detailed answers and no longer just links to websites.
Dall-E 3 is merged with ChatGPT, allowing the chatbot to refine a user’s everyday voice request so that the image generated more closely matches the user’s desires.
Microsoft has bet big on AI, including spending $10 billion on its partnership with OpenAI, and is now trying to monetize the technology by integrating it into its products.
The company has thus started a race with other AI giants, in particular with Google, which announced on Tuesday that its Bard chatbot now has a connection to the group’s other platforms and software, YouTube, Maps or the Gmail email inbox could produce.
The Redmond, Washington-based group also announced Thursday that Bing will now be able to draw on previous conversations with the interface to provide more appropriate responses to new requests.
Microsoft took the example of an Internet user who had previously researched his favorite football team. When the same user makes new requests to prepare for a trip, Bing can tell them without question whether that team is playing in the city they’re traveling to.
This is an advance as generative AI software is often criticized for having no “memory” and forcing the user to repeat information each time it is used, something they would not do when interacting with a human.
This feature is optional and a user may want Bing not to use conversation history.
Also on Thursday, Microsoft announced that its new assistant, “Copilot,” will be available on November 1st.
Integrated into the Microsoft 365 software suite and the Windows 11 operating system, Copilot uses generative AI to suggest a response to an email, extract data from meetings that the user did not attend, or create a document, that compares a company’s internal data with information collected on the Internet.