Mercedes-Benz has released its sales statistics for 2022, showing that the company has more than doubled its EV sales compared to 2021.
Mercedes has made a name for itself as a pioneer in electrification in Europe. Compared to its traditional rivals BMW, Audi, and Porsche, it has a far more aggressive electrification plan and has launched significantly more EV models than its rivals. In turn, the market took notice and Mercedes announced that its electric vehicle sales increased by 124% in 2022 compared to 2021.
Led by the Mercedes EQA, which sold 33,100 units, the German luxury carmaker sold a total of 117,800 electric vehicles in 2022. This was a far cry from the majority of sales as the brand sold a total of 2.04 million vehicles over the year. Nonetheless, electric vehicles continue to account for an increasing percentage of the automaker’s sales.
Other popular models include the Mercedes EQB and EQS, which sold 24,200 and 19,200 units respectively. The latest model in the family, the Mercedes EQE, sold a respectable 12,600 units worldwide.
“2022 is another successful year in the transformation of Mercedes-Benz,” says Mercedes CEO Ola Källenius. “We have more than doubled our BEV sales, demonstrated our high ambitions in the electric field with the 1,200 km long EQXX test drive and achieved a new record year for Mercedes-Maybach with a sales increase of 37%. In 2023 we will continue our mission to offer the most desirable electric cars and continue to grow our BEV and top-end sales.”
In addition to the brand’s increasing number of electric offerings, the carmaker’s impressive production ramp-up contributed significantly to its success. Mercedes announced its incredibly detailed production transition late last year, which had a positive impact as it allowed the brand to overcome its chip shortage and exit the Russian market. EQS has been the biggest beneficiary of this manufacturing shift, as the fourth quarter of 2022 was its best-ever revenue quarter.
Asia was the largest market for Mercedes and continued its sales trend with 987,800 units sold. China in particular received the lion’s share of sales; 751,700. By comparison, Europe sold 635,100 units, North America 327,000, while the rest of the world sold just 94,000 units, a dramatic 24% drop from a year ago.
The path of the German car company is clear; continue with aggressive electrification. This includes the introduction of new electric models and the electrification of new business areas. One such upcoming vehicle is the Maybach EQS SUV, the brand’s first all-electric ultra-luxury vehicle. This follows the announcement of the all-new eSprinter, ushering in the electrification of Mercedes’ commercial offerings.
In addition to these new product launches, Mercedes is introducing a number of new physical upgrades. Most importantly, the company will create its own charging infrastructure for electric vehicles, consisting of 10,000 chargers worldwide. Additionally, after building the world’s first all-electric “EQ dealership” in Japan last year, many are expecting the company to switch its dealerships to more electric offerings.
With its aggressive electrification and continued leadership in autonomous driving software, Mercedes will dominate its docile traditional competition in the coming year. However, with Tesla still firmly controlling electric vehicle sales in many key markets, Mercedes isn’t without significant competition.
What do you think of the article? Do you have any comments, questions or concerns? Email me at [email protected]. You can also reach me on Twitter @WilliamWritin. If you have any news tips, email us at [email protected]!