You have to pay $11.99 per month to authenticate your account on meta platforms, explains Mark Zuckerberg on his social networks.
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Posted on 02/19/2023 19:28
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Twitter went ahead. Mark Zuckerberg, the boss of Meta (Facebook, Instagram), announced on Sunday February 19 the launch of “Meta Verified”, a paid subscription starting at $11.99 per month to authenticate his account on the platforms. This decision comes as the social media giant is going through a difficult financial period.
The formula, which will debut in Australia and New Zealand this week, is similar to that implemented by Elon Musk on Twitter, with identity verification services and benefits like “direct access to customer service.” “The idea is to enhance authenticity [des profils et donc des échanges] and security of our services,” Mark Zuckerberg said in a message posted to his Instagram channel and Facebook account.
“It’s free and (always will be)”
On Facebook and Instagram, followers have a badge that shows their identity has been verified, as well as protections for their account (including against impersonation), access to customer service, and increased visibility,” a spokesman for Meta said. Content from creators who subscribe to Meta Verified is shared more widely and appears at the top of search results and recommendations. Membership is reserved for individuals and professionals over the age of 18 – not open to corporate accounts.
Facebook’s slogan, launched in 2004, has long been “It’s free and (it will always be)”. The social network has thus established itself as the dominant model of large online platforms: Users use free services that collect personal information about them in order to address them with personalized advertising.
Celebrated by advertisers ranging from big brands to small businesses, Google and Meta have quickly become the dominant players in the industry, earning tens of billions of dollars each year. But in 2022, Meta saw its ad revenue fall for the first time since the California group went public in 2012.
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