YouTube sensations Logan Paul and KSI reveal how insanely big money their Prime Energy Drink has made: ‘We’ve definitely cracked the code’
Their promotional tour of Australia caused mass chaos in every city they visited.
And YouTube superstars Logan Paul and KSI have now revealed how much money they’ve made from their hip energy drink Prime.
“In the first year we grossed $250 million in retail sales and grossed $110 million internally,” Paul, 27, revealed on Tuesday on KIIS FM’s The Kyle and Jackie O Show.
YouTube superstars Logan Paul (left) and KSI (right) have now revealed how much money they’ve made from their popular energy drink Prime
“In January of this year we made $45 million,” he added.
Radio host Kyle Sandilands was shocked by the sales figures, which far dwarfed the revenue from the coconut water brand he launched 15 years ago.
“We definitely cracked the code. We hit some really important things that are a fundamental marketing ploy of this generation,” Paul said.
The duo’s promotional tour of Australia has caused mass chaos in every city they’ve visited
Paul explained how he and KSI, 29, used their social media presence and content creation talent to keep the product in the minds of fans.
It comes after crowd control concerns forced KIIS FM to take precautions before interviewing Paul and KSI.
The duo’s appearance on Monday’s Today Show brought thousands of teenagers to Nine’s North Sydney headquarters and resulted in multiple injuries.
“In the first year we raked in $250 million in retail sales and $110 million in gross internally,” Paul said on Tuesday’s Kyle and Jackie O Show. (Pictured: Kyle Sandilands and Jackie ‘O’ Henderson)
To prevent a similar scenario, KIIS FM called police and riot squads to their North Ryde studios on Tuesday morning.
Thousands of fans – mostly teenagers – gathered outside Nine’s headquarters before sunrise on Monday hoping to catch a glimpse of their idols arriving at the studio, many of whom were determined to step in front of the camera for their own viral moment.
Police and additional security had been called to help control the crowd after a recent meeting between Paul and KSI turned into chaos.
Paul and KSI’s appearance on the Today Show on Monday brought thousands of teenagers to Nine’s north Sydney headquarters and resulted in multiple injuries
But things spiraled out of control outside Denison Street when a security guard patrolling the crowd was thrown to the ground after getting caught behind a stone barricade and wincing in pain.
Several fans who had been promised free bottles of Prime Energy Drink were also injured in the foray into the barricade.
Later in the show, Today presenters Logan and KSI, whose real name is Olajide Olayinka Williams, interviewed Olatunji on a balcony overlooking the mass carnage below – but things got nasty when someone threw an egg at Stefanovic.