LG has just lifted the veil on the OLED A3, B3, C3, G3 and Z3 of 2023. Let’s take a look at what’s new and changed this year.
Source: LG Electronics
A few hours before the official announcement, LG Electronics Germany uploaded a blog post with LG’s new OLED TV series. These are the A3, B3, C3, G3 and Z3.
What’s new for the 2023 generation?
These are among the best-selling televisions, certainly among the most popular. It must be said that LG Electronics belongs to the same group as LG Display, the designer and manufacturer of OLED panels used by LG, Philips, Panasonic, etc. The difference, however, is that LG is no longer the only manufacturer of OLED panels for TVs, as we will soon know the second generation of QD-OLED from Samsung Display.
Let’s get back to this generation 2023. We can summarize the innovations very quickly: The LG OLED G3 are now equipped with Brightness Booster Max to achieve a significantly higher brightness. Regarding the entire 2023 range, the TVs benefit from a revision of webOS but also HDMI 2.1 QMS.
Brightness, brightness and brightness!
The Z3, G3 and C3 series TVs continue to be the spearhead of the LG OLED 2023. These three series feature the LG OLED evo technology with the brand new processor AI Alpha 9 Gen6 4K. LG Electronics speaks of “higher brightness and color accuracy as well as incredible clarity and detail”.
Source: LG Electronics
As usual, the biggest change concerns the LG OLED evo G3 series with Brightness Booster Max technology, which includes a completely new light control architecture, as well as light boosting algorithms to increase brightness up to 70%. These numbers must be verified in the tests.
As a reminder, we measured a peak brightness of 946 nits for a 10% window on the LG OLED G2 (the LG 65G1 measured 785 nits). The little subtlety here is this The 70% increase is compared to the LG OLED A3 and B3 (entry level).
It will also be necessary to differentiate between the G3s in 55, 65 and 77 inches. LG promises differences with 83 and 97 inch diagonals, 30 to 40% brighter. An LG spokesman said the maximum brightness of the G3 will be around 1800 nits and “maybe a little lighter with the Vivid setting.”
Source: LG Electronics
The LG Z3 (the 8K definition model) should peak at 1350 nits (vivid), while the C3 and B3 remain largely unchanged from last year’s C2 and B2 in terms of brightness.
Note that LG Electronics has put a lot of effort into the G3 to bring even more style and elegance to the living room with an aesthetic change: thanks to the one-wall design, there is no visible space after wall mounting.
Still no DTS support, but this year’s LG OLEDs can easily be connected to LG soundbars, which deliver exceptional multi-channel surround sound with IMAX Enhanced powered by DTS:X.
There are no new sizes for OLED rows That means the B3 will be available in 55-77 inches, the C3 in 42-83 inches, the G3 in 55-97 inches and the Z3 in 77 and 88 inches. Finally, there is the A3 (up to 60 Hz), the entry-level model, in 48 and 77 inches.
HDMI 2.1 QMS and webOS 23
The other notable new features are HDMI 2.1 QMS and webOS 23. This HDMI 2.1 QMS is brand new: Apple TV (2022) is also compatible. Basically, QMS VRR prevents black screens that occur when switching between content played at different frame rates. This happens when you view 24 frames per second (24 Hz) content such as a movie, to switch to television content broadcast at 50 frames per second (50 Hz) or even 60 frames per second (60 Hz).
Finally, webOS 23 is also mentioned by LG Electronics. As a reminder, it is the home operating system that equips LG TVs. As usual, LG will not update older generations of LG TVs. webOS 23 is therefore reserved for the 2023 generation.
This year LG promises a simpler and much faster interface. It’s now split in two, but still seems to integrate recommendation modules and advertising.
On the main screen, there’s a large carousel of partner-, a number of user-customizable “quick cards,” and a number of installed apps. Quick Cards can open new sections like Game, Music, Sports, and Home Office.
On the second screen, scroll down, you’ll find highlighted partner content and a “Stream Now” section with tabs for Amazon Prime Video, Netflix, Disney+ and other streaming services that LG is connected to.
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