Kevin Hart gambled on the big game in his star-studded 2023 Super Bowl commercial for DraftKings.
The 43-year-old comedian, who attended Michael Rubin’s Super Bowl party with Jay-Z in Phoenix, was joined by skateboard legend Tony Hawk, 54, and rapper Ludacris, 45.
Hart’s 30-second spot for the sports betting company saw him hosting his own A-list Super Bowl party at an LA mansion.
Kevin tries to figure out how to place his bet, moving around the party and having hilarious conversations with his famous guests.
The ad uses a name game to jump from scene to scene, maintaining kinetic energy as Kevin showcases his comedic skills.
Place your bets! Kevin Hart, 43, bet on the big game in his star-studded 2023 Super Bowl commercial for DraftKings
Hart helped produce the commercial through his company, HearBeat Productions, and devised the scenario that would eventually be named Kevin’s Bet.
The purpose of the spot is to promote that DraftKings customers get a free Super Bowl bet.
The blockbuster comedy star has enlisted a whole squad of his famous friends, including NFL Hall of Famer Emmitt Smith, wrestling legend The Undertaker and NBA icon Julius ‘Dr. J’Erving.
A hilarious climax comes when Hart tells Emmitt Smith and David “Big Papi” Ortiz that they’re both “ridiculous” after knocking a plate of food out of Ortiz’s hand.
The commercial then cuts to the actual Ludacris, who is inside the party speculating on Hart’s betting strategy, saying he’s “going under”.
‘The lower?’ says Hart, appearing out of nowhere. ‘Please. I’m not – Undertaker!’
When confronted by the real Undertaker, Hart looks up at the giant wrestler before turning back to Ludacris and snapping, “Hey! I’m watching you like a-“
“Hawk,” Tony Hawk says, giving his name to the bouncer at the front door of Hart’s party. ‘Tony Hawk? Like the bird.«
The comedian’s 30-second spot for the sports betting company saw him host his own A-list Super Bowl party at an LA mansion. Kevin tries to figure out how to place his bet, moving around the party and having hilarious conversations with his famous guests
A hilarious climax comes when Hart tells Emmitt Smith and David “Big Papi” Ortiz that they’re both “ridiculous” after knocking a plate of food out of Ortiz’s hand
The price of a 30-second Super Bowl commercial this year is a staggering $7 million.
DraftKings has become a Super Bowl mainstay when it comes to publicity as this marks the third straight year they’ve shelled out millions for a seat.
In a recent interview with People, Hart spoke about his involvement with DraftKings and how he brought together so many big names for one commercial.
“We had to tap into some relationships, big cameos, and hit the button on the head with messages while adding an extreme amount of personality and fun to what I think will be a truly unique place during the Super Bowl.”
The ‘Ride Along’ star added, “It’s a business with relationships and how you nurture, carry and treat them through the years. I prioritize them and when I call they answer. I’m very proud of that.”
Hart’s commercial for the interactive games giant is one of many as numerous stars anchor ads this year.
Pete Davidson teamed up with Brie Larson and Jon Hamm to promote Hellmann’s Mayonnaise.
Adam Driver did double duty fighting dinosaurs in an ad for his sci-fi thriller 65 and multiplying himself in a hilarious commercial for Squarespace.
And Sylvester Stallone reprized his cliffhanger role for Paramount+, scaling a mountain in the shape of his face.
The commercial then cuts to the actual Ludacris, who is in the party speculating on Hart’s betting strategy, saying he’s “going under”.
‘The lower?’ says Hart, appearing out of nowhere. ‘Please. I’m not – Undertaker!’ When confronted by the real Undertaker, Hart looks up at the giant wrestler before turning back to Ludacris and snapping, “Hey! I’m watching you like a-“
“Hawk,” Tony Hawk says, giving his name to the bouncer at the front door of Hart’s party. ‘Tony Hawk? like the bird
Butter Bust: Hart’s commercial featured a bust of his face sculpted out of butter
Kevin certainly enjoyed his Super Bowl weekend as he attended one of the most exclusive parties on Saturday when he went to Michael Rubin’s 2023 Fanatics party.
It was one of the many high-profile events that preceded the duel between the Kansas City Chiefs and the Philadelphia Eagles at State Farm Stadium in nearby Glendale.
Hart showed off his fashion sense in a very cool black jacket with a jagged white trim, paired with matching trousers and trainers.
He made his grand entrance with his wife Eniko Parrish, 38, who wore a leggy ensemble consisting of blue patterned shorts with a brown Gucci crop top and open heels.
When they weren’t doing the rounds and hanging out with other celebrity guests, the pair would spend time hanging out with party host Michael Rubin, who at one point tried to hand-feed Hart while they all enjoyed lunch.
The ride-along buff was also spotted chatting to singer and TikTok star Dixie D’Amelio, 21, who looked fashionably dressed in gold trousers, a black bustier and matching platform boots.
It’s no secret that Hart cheers for his hometown team, the Eagles, to which he shows his fan base and allegiance by wearing team merchandise.
On game day, the Philadelphia native posed for Instagram next to an eagle and wrote, “Let’s gooooooooooooo [eagle emoji]!!!!’