In the studio: Falling popularity for the RAM 1500?

In the studio: Falling popularity for the RAM 1500?

In this new episode of In the Studio, our presenters Antoine Joubert and Mathieu Roy explore the following question: Is the RAM 1500 becoming more popular with consumers?

“In 2023 it will be 15 years since we commercialized the memory that we now call Classic,” explains Antoine. This iteration was also hugely successful and will be sold alongside the new RAM version.

“We launched a new generation for the 2019 model year that we continue to market – a serious product – but it costs so much more,” says Antoine.

With its more expensive price, the columnist believes that this is the main reason that has held back many motorists from purchasing this vehicle.

In the studio Falling popularity for the RAM 1500

Photo: Stellantis

intermediate role

“So, the RAM Classic, we kept it because we didn’t have an intermediate pickup to offer our customers, so no Ranger, Colorado, Tacoma [ou] of the borders”. Therefore, the manufacturer has simplified the RAM Classic series.

Stellantis removed the more upscale versions of the Classic to make way for more “serviceable” versions. So there are 5 variants (including three cabs to choose from, two body lengths and two engine types).

1655332813 211 In the studio Falling popularity for the RAM 1500

Photo: Antoine Joubert

“These pickups are very attractive at the price they are currently sold at and are more successful in Canada than the new generation RAM (DT)”, concludes Antoine.

Watch the video capsule at the top of this article for all the details.