With an issue dedicated to Jô Soares, on Friday, the day the comedian died at the age of 84, Conversa com Bial broke that year’s record set by the program in the São Paulo metropolitan area with an average of eight points. The level had not been seen since Oct. 11, 2021, and was three points or 60% above this year’s average across the region.
According to data from Kantar Ibope Media, each point in the São Paulo metropolitan area equates to 205,755 viewers this year.
Bial recorded an emotional statement about Jô before then repeating the two interviews he had with him about Conversa, both due to the publication of the two volumes of his memoir in 2017 and 2018.
The moderator recalled that he first interviewed Jô at the edge of a swimming pool, with the interviewee in the water and him outside. He said that Jô is the type of person who boosts other people’s confidence “by seeing in you what you don’t see,” and said so when he was given the task of writing a program for the Programa vacancy to create do Jô, he went to him for a long talk.
Jo greeted him with a bottle of champagne and spoke at length about the mission of hosting a daily talk show. Then he said the formats were similar, the guests would repeat themselves, but the moderator behind the table made the difference.
“I would never try to replace him, but I had to listen to him, I wanted his blessing.”