A production celebrating the Lunar New Year in China has been created and presented by international concern Habanos SA, the company reported.
A message published in Beijing indicates that, on the occasion of the commemoration of the arrival of the Year of the Rabbit according to the Chinese lunar calendar, Habanos SA has presented its new Vitola Cohiba Siglo de Oro (ring gauge or diameter of 54 x 115 millimeters long).
With the launch of this new product of the Cohiba brand, the most prestigious in the world of cigars, he added, the leading premium (handmade) tobacco company not only wants to celebrate the New Year, but also the chosen vitola – Siglo de Oro – honors the 30th anniversary of the 1492 line, one of Cohiba’s most successful.
The presentation was carried out in a simultaneous activity in several of the most important Asian markets, carried out by Pacific Cigar, the exclusive distributor of Habanos, SA in the Asia-Pacific region; and Infifon HK, distributor for China.
Taking place in Macau, Thailand, Malaysia, Cambodia, Japan, Singapore and Hong Kong, the demonstration took place at the Grand Hyatt Hotel in front of 120 guests including Cuban Consul in Guangdong, Denisse Llamos.
He checked the note that the new product will be made in limited quantities, so only a lucky few will have access to this one-of-a-kind vitola.
Cohiba Siglo de Oro comes in a special box of 18 cigars made entirely by hand with long filler, after a careful selection of wrapper, filler and binder leaves from Las Vegas, in the most prestigious area, Vuelta Abajo, in the western Cuban region . from Pinar del Río, according to the company.
However, the limited production and commemoration of Cohiba’s 1492 line adds as a novelty that Siglo de Oro will be the first vitola to integrate an NFC (wireless connection) chip into its cases that fans can scan to verify the authenticity of the product to check and know more details.
According to Habanos S, China is the most important market for the company in terms of value and Cohiba is the best-known brand worldwide.
For this reason, he stressed, he wanted to take this opportunity to present a vitola as special as the Siglo de Oro and to publicize the implementation of NFC technology so that the fan experience is complete.
Habanos is the world leader in marketing premium cigars in Cuba and abroad. For this, it has an exclusive sales network on the five continents in more than 150 countries (www.habanos.com).
The company markets 27 premium brands, entirely handmade and protected by the Protected Designation of Origin (PDO), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann.
Cuban tobacco has been produced in an artisanal way for more than 500 years and since then it has been a reference for the whole world, the statement concluded.