Car dealerships in the United States can now include their vehicle fleet in their business listing in their Google space. To do this, they only need to enter the VIN identification numbers for each vehicle. This allows Search, Maps and Shopping users to find a vehicle that suits them in a geographic area. It will even be possible to filter by color, year, engine or option. And the price is also displayed.
When you search for a book on Google Shopping, you can find out which bookstore, online or physical, has the book for sale. You can also focus the search on a geographic area. And it is very convenient to find a point of sale near you that offers it. For this purpose, the shop has the EAN or ISBN (identification number) of the books in its ” Google business listing (or Google Business Profiles in English). It’s simple (but definitely a bit boring).
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You can of course do a similar search for a Blu-Ray, game, smartphone, etc. And soon you’ll be able to find a car, new or used, the same way. The information was published by the American marketing agency SearchLab. This explains that Google now allows merchants to do thisintegrate their inventory of new or used vehicless in its memorandum of incorporation. The only condition: the car must have a VIN, a unique alphanumeric identifier assigned to all vehicles since 1954.
Search a retailer’s catalog from the comfort of your couch with Google
So when a dealer enters their car catalog with the VIN in their business file, the internet user can find the car of their dreams and Filter results by color, by option, by release year, by price range, and even… by location. And that’s really very useful. Especially since Google is not satisfied with a single dealer network: all sellers are invited to participate in the offer.
This integration with Search and Shopping makes it possible to find a specific model in a geographical area, but not only. You can also search for a dealer near you, Discover the catalog from your sofa, filter his cars according to your criteria, see some photos and make an appointment for a test drive. Available as a preview in the US, the integration of VINs into business listings will of course change for internet users with the appearance of a ” cars for sale “. We hope the feature will arrive in Europe soon. Remember that Google Shopping was launched in 2002 under the name Froggle, before being renamed Google Product Search in 2007 and Google Shopping in 2012. The service has been available in France since 2010 .
Source: 9to5Google