If you’re paying for Google Workspace’s premium features, you won’t like the web giant’s latest announcement. In fact, the Mountain View company has announced the price increase that will affect all users and companies who have subscribed to the Flex offer.
In June 2021, Google fundamentally changed the way Workspace, its office suite, which includes the Gmail, Meet, Drive and Calendar applications, works. The latter eventually became free for mere mortals. Now you can enjoy all the benefits of Google’s business apps at no extra cost. Of course, the company didn’t remove all monetization options though.
In fact, today it is still possible to subscribe to €9.99 per month which offers additional benefits and features such as B. Access to a reservation service or enhanced email campaigns. On February 16th, Google announced that this subscription would go up in price sharply around the world. And French users will feel it especially quickly.
Google is drastically increasing the price of the Workspace subscription
In the US, the verdict is already painful. Overall, the increase will be the same 20%. This will increase the Starter, Standard, and Plus offerings, which currently cost $6, $12, and $18, respectively $7.20, $14.40 and $21.60 per month. But this is for the United States. In France, the bill will be even higher.
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If Google hasn’t announced exact prices for European markets, a spokesman for the company has confirmed this with our colleagues at TechRadaran 11% increase is applied in addition to the 20% increase for Eurozone countriesto “maintain the exchange rate alignment against the US dollar”. Currently, this increase only affects companies that have subscribed to the Flex offer, which adjusts based on the number of employees using the suite.
As expected, this price increase is a marketing strategy by Google. In fact, the manufacturer takes care to indicate thisif you switch to an annual subscription before March 14, 2023, the monthly price will remain similar to the current one. A way like any other to encourage its users to make long-term commitments. Finally, note that companies with less than 10 employees are not affected by this price increase before January 14, 2024.
Source: Google