One of the biggest box office failures of 2022 was “Terror on the Prairie,” the Ben Shapiro-produced western starring Gina Carano. It was Carano’s first major role since he was fired from The Mandalorian over a series of social media posts that many deemed anti-Semitic. The film grossed just $804 during its one-day theatrical run, despite any star power the political right-wing actress might have.
The film was meant to be part of The Daily Wire’s stated strategy of making films that entertain audiences without what they see as overt messages, but also without being explicitly conservative.
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“We do entertainment content, challenging content, adult content,” Daily Wire co-founder and CEO Jeremy Boreing said in a recent interview with IndieWire about the company’s film strategy. “The two things that make the difference.” [a Daily Wire film] is the fact that it broadly appeals to values that conservatives are aligned with – not strictly conservative values. We’re not doing Hillary’s hard drive story, and we’re not getting random football players to find Jesus in the third act.”
But while Terror on the Prairie represented the right-wing media outlet’s most serious attempt yet at making mainstream films, it failed to resonate with its target audience. A new story in The AV Club revealed that there are still some fringe personalities online who thought the film was too “woke”. Many of them took to the comments sections of Twitter and IMDB to complain that the film’s male characters weren’t acting manly enough while allowing Carano’s heroine to save the day.
For her part, Carano denies that she made bad decisions from a moral or financial point of view. In a recent Twitter threadshe stood by the actions that led to her cancellation and blamed her downfall on groupthink among journalists.
The story goes on
“I wasn’t fumbling with the bag, I just didn’t go along with the sold out narrative, the online mob couldn’t handle it so they petitioned to fire me and won. I’m not sorry. I stood up for what I felt was right and the more time goes by the better I feel,” she wrote. “The real bag fumbling is sold out journalists like you who sold out America and stopped asking questions to be liked by a fickle manipulated mob. You appreciated that and that will be your legacy.”
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