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From Lascaux to TikTok |

The first images created by mankind are the ones painted by our prehistoric ancestors in their cave. The average Cro-Magnon family would have dinner in front of one of the walls of Lascaux Cave, gazing at the depictions of aurochs and horses. It didn’t move, it was always the same, they couldn’t change positions, but it bored them. Of course they could have had lunch outside, watched real aurochs and real horses, but inside it was cozier and less dangerous.

Posted at 8:00 am

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For thousands of years people have surrounded themselves with fixed images: paintings, engravings, sculptures. Their sharing was limited. To see the greatest works one had to be invited into the palaces of kings or under the roof of the popes.

The invention of photography at the beginning of the 19th century made possible the invention of cinematography 80 years later. After all, the images on the screen moved like one moves in life. Or almost. People walked a little faster, as if they had drunk eight coffees. And crowds poured into great halls at almost the same pace to see the stories that Chaplin and his contemporaries had dreamed up.

We left the cinema session and found reality. After the Second World War, thanks to television, animated images found their way into households. The daily life of the entire planet had just changed. Of course, one had to have the funds to purchase the large piece of furniture with a small screen, but that was the only investment required. With bunny ears you have a channel, the only channel that broadcasts in English and French. It occupied the long evenings. Then we started to stand up to see what happened at a second position, then a third, and then a fourth. The more positions there were, the more time we spent in front of them.

And then came cable television, as Yvon Deschamps used to say. Suddenly dozens and dozens of channels, mostly in English, were accessible. So much so that we invented the zapette to be able to go from one to the other without running out of breath. To dive you had to pay, we paid. A long time ago.

And the internet has changed everything again. Television has lost the monopoly of animated entertainment at home. You can see it on his computer, tablet and phone. Over the years, the television has gone out forever in many homes. Especially those of the new generation. It’s the revolution! Freedom !

Freedom ? Not sure. In the beginning maybe. With the cable inserted, we subscribe to Netflix to watch series. And the rest of the time we look at YouTubers and cats on Facebook. It’s managed. The problem is, when the other big companies stood up, “It’ll do, Netflix, we too can make the world pay for our content.” »

Try to do this: if you want to watch Star Wars series you need to subscribe to Disney+, if you want to watch Xavier Dolan’s series you need to subscribe to Club illico, if you want to watch Ted Lasso you need to subscribe to Apple TV, if you LOL: Who Laughs Last? If you want to watch you need to subscribe to Prime, if you want to watch Game of Thrones you need to subscribe to Crave, if you want to watch Eyes Closed you need to subscribe to Tou.tv. It doesn’t end anymore. Not only are we spoiled for choice, we are spoiled for choice. Of course, you can unsubscribe from the platform again as soon as the desired series have been devoured. You still need to remember which platform, otherwise it will automatically renew your subscription. until your death

Where are the rabbit ears?

What does the person watch between two series? The sun ? The rain ? The street ? trees ? NO. tick tock We pass the time without seeing it.

Never in history have we paid so little attention to our environment in favor of screens. And the trend will increase. Are you desperate for this breakneck world on her phone? A virtual reality headset world awaits us.

Unless the saturation point is reached before then.

And let’s say to ourselves, “How about we finally get out of our cave? »

After consulting the La Presse website, of course!