Excitement about opening a Nike store in Montreal Le

Excitement about opening a Nike store in Montreal – Le Journal de Montréal

The opening of a major Nike store in downtown Montreal drew crowds of curious people earlier this week.

• Also read: Nike releases shoes in homage to Montreal

• Also read: Philadelphia socks to complement Nike’s “Montreal Bagel”

The American company’s flagship store had been under construction since 2022, a sign that its opening was eagerly awaited by customers.

According to multiple videos posted to TikTok on Thursday and Friday, dozens of customers queued outside the store at the Montreal Eaton Center on Sainte-Catherine Street.

High-performance sports shoes, clothing and accessories: fans of the brand were ready for anything to be the first to enter the store.

After the ribbon was cut, customers rushed into the store’s aisles to get the items.

A video posted by user @sullivanryan shows the atmosphere on Nike’s official opening day.

There was even a “DJ” on site for the occasion, while employees accompanied the customers on the two floors of the flagship store.

“A good vibe, a beautiful store and it’s open today July 21, 2023,” he concludes.

On its website, the mall presents that the store is “designed to provide a comprehensive and personalized shopping experience,” which “conveys the brand’s rich heritage and commitment to excellence.”