Emma Watson revives her iconic pixie cut as she becomes the new face of Prada Beauty, hailing ‘femininity that defies convention’.
In 2010, she cut her hair off for the first time and debuted the edgy look.
And in stunning shots released on Friday, Emma Watson, 32, revived her iconic pixie cut as she became the new face of Prada Beauty, praising “femininity that defies convention”.
The Harry Potter actress – who was last seen with long locks on August 6 – looked incredible in the artistic photos taken by Harley Weir for upcoming fragrance Paradoxe, with pared-back skin make-up to match was combined with a strong eyeliner.
Wow! In stunning shots released on Friday, Emma Watson, 32, resurrected her iconic pixie cut as she became the new face of Prada Beauty, praising “femininity that defies convention”.
Emma exudes confidence in the head-turning shots, with the star in a bright orange number adorned with silver earrings with Prada Symbol charms.
In another picture, she’s clad in a dark brown leather jacket, letting her new locks and high-fashion makeup take center stage.
Speaking of her new appointment, Emma said: “Prada has always transcended traditional models and archetypes of imagined beauty, and is renowned for a femininity that defies convention.
“It’s a pleasure to create a campaign and represent a fragrance with such a deep philosophical concept and sustainability initiatives in a way that feels real and relevant.”
Gorgeous: The actress looked incredible in the artistic photos taken by Harley Weir for new fragrance Paradoxe, sporting pared-down skin makeup paired with bold eyeliner
Before and after: Image left on July 4th; Pictured right in the new Prada Beauty campaign
Whimsical: Emma posed in various clothing items from the designer label
And in a press release, Prada Beauty stated, “Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman.
“She is the epitome of female modernity, a celebration of female multidimensionality around the world. Sophisticated, fiercely feminine, intensely intellectual.
“She is everything and the opposite. Always moving towards the next version of himself.’
Yann Andrea, International General Manager of Prada Beauty, said: “Emma Watson possesses a powerful elegance and an alert, committed spirit, determined for positive development – the perfect embodiment of Prada’s new feminine fragrance.
“Her extensive body of work, from acting to activism, is beyond inspirational, each a sign of her authenticity and ability to evoke emotion and appeal to a young, engaged generation that demands authenticity.”
Making a mark: Emma used to go from pre-teen screen queen to full-on style expert at the age of 20 when she quit the Harry Potter franchise and cut off all her hair
Back in the day, Emma went from pre-teen screen queen to full-on style expert at the age of 20 when she quit the Harry Potter franchise and cut off all her hair.
She told Metro at the time: “I couldn’t experiment with dyeing my hair and cutting it like most teenagers do.
“I also thought, right, I’m 20, I’m not a little girl anymore. I was with Harry Potter for ten years, so I had to mark the ending somehow. I needed a drastic change and that’s what Harvest was about.”
At the same time, Emma was chosen as the new face of Burberry, and so began her transformation from child star to Hollywood leading lady.
In 2012 she told The Independent about her pixie cut: “This haircut made me realize how subjective everyone’s opinion is. Some people were crazy about it and some people just thought I lost my shit.
“I can only follow my instincts because I will never please everyone. As I’ve gotten older and after cutting off all my hair, I feel a little more liberated when it comes to trying different things.”
Pre-teen queen: It marked her arrival on the Hollywood film scene after her child star days (pictured in 2004)