the business
After the pause caused by the pandemic, “Green Week” will take place this year for the first time in Berlin – the largest agricultural fair in the world. It’s about agriculture, sustainability and nutrition. Many nations are represented and Styria is also involved.
01/21/2023 12:30 pm
Online since yesterday, 12h30
Local delicacies, from ham to pumpkin seed oil and Styrian wines, are featured at Green Week in Berlin. It’s about creating new networks and approaching stakeholders. The Germans are already among the Austrians’ most important customers.
One third of the value of the goods is exported to Germany
Four billion euros worth of Austrian agricultural goods went to Germany from January to September 2022. This represents about a third of Austrian agricultural export products.
Photo series with 11 photos
Agriculture Minister Norbert Totschnig (ÖVP) emphasizes: “Germany is a very important market. That is why we are also present here. Quality Austrian products are in demand, which is good news.” In the future, more international alliances must be formed, and above all to ensure that the balance between ecological farming and farm profitability is right, says Totschnig.
ORF After the pause caused by the pandemic, “Green Week” will take place this year for the first time in Berlin – the largest agricultural fair in the world.
400,000 visitors are convinced
German counterpart Cem Özdemir also likes to convince himself of Austrian quality. As well as the 400,000 visitors to the fair that are expected in Berlin in the coming days. Bettina Habel from Vulcano Schinkenmanufaktur represents Styria: “The visitors here are very open and really like the products, especially the dried ham and the various sausages are very well received here.”
Colorful travel around the world
For visitors, “Green Week” in Berlin promises a journey around the world. In addition to Austria, countries from all over the world are presented on thousands of square meters, from cuisine to handicrafts, from forest and nature to touch, to the theme of innovations, the range extends. You walk through the halls with your eyes open, says National Agricultural Council spokesman Andreas Kühberger (ÖVP): “Of course you have your eyes open, as a politician you are also there to see the innovations. You don’t have to reinvent everything, you can also take something home and implement it.”
ORF 400,000 fair guests are impressed with products
AMA Marketing Manager Christina Mutenthaler adds, “You don’t just look at other people’s technologies, you look at their marketing strategies as well. In addition, many networking events take place because, especially abroad, when exporting, having the right strategic partner is an important success factor.” This is the only way for Styrian products to cross borders in the future.