The power of TikTok seems to know no bounds when it comes to selling out products – and the latest viral beauty hit is no exception.
Beauty influencers and makeup artists alike are going crazy over another item – a “magic” blending brush that proved so popular that it sold out within days of launch and then a waiting list of more than 10,000 people has amassed who are dying to snag one from the recent launch.
The $36 DIBS Beauty Duo 15 Double-Ended Face Brush is just the latest in a line of beauty products to have gone viral on TikTok thanks to a slew of rave reviews from makeup celebrities savvy users – who rave about the brush are blending skills.
“This brush is magical,” Ashleigh Honig wrote in a post while showing how she applies blush and bronzer with the DIBS tool.
Another beauty product has taken TikTok by storm — this time, a $36 makeup brush that was so positively reviewed by influencers that it sold out in days
The $36 double-ended DIBS Beauty Duo Brush 15 was described as “magical” by user Ashleigh (right), while Anastasia (left) said it was the “most beautiful brush in her collection.”
Makeup expert Anastasia Neganova agreed, telling her 317,000 followers, “Guys, this is the most beautiful and luxurious brush in my collection.
‘[It is] so soft. I don’t even know how to describe this, this is absolutely gorgeous.”
Beauty influencer Jenna Palek was one of the first TikTok users to cover the brush, featuring it in multiple videos while urging her followers to hurry up and buy the “incredible” item.
“This is literally amazing for blending,” she said in a recent clip, before admitting that the brush — due to its TikTok fame — sold out.
Meanwhile, beauty fans who haven’t been lucky enough to snag one of the viral brushes are desperate for alternatives, with user @kaylahazee admitting in a recent post, “I see that damn DIBS brush all the time.
“It comes together so damn nicely… It just looks like it all melds together [well]. And it’s sold out on their website… So I’m on the hunt for a scammer.’
TikToker Nurhjazi managed to snag the brush before it sold out, revealing to her viewers that it felt “very soft” on first impressions.
The brush has been used by dozens of TikTokers, all of whom raved about its ability to blend products “flawlessly.”
Over on the DIBS website, the brush boasts equally rave reviews, with customers raving about its “soft” texture and “superb blending.”
Several other people have also praised the two-sided design, noting that it helps save space in their makeup bags by essentially offering two brushes in one.
“This brush saves space in your makeup travel kit and offers excellent blending. Great addition to any makeup routine,” one person wrote, while another added, “Great brush all around…I use the flat side for blending and the round fluffy side for my powder!”
‘Absolutely obsessed with this brush!’ a third wrote, while a fourth chimed in: “Blending makeup perfectly and flawlessly!”
According to Courtney Shields, co-founder of DIBS Beauty, the brush can also be used to apply products to your body, with the makeup pros revealing that it was a “game changer” for her self-tan application.
Courtney Shields, co-founder of DIBS Beauty, says the double-ended brush is the product she gets the most questions about from fans and customers
‘[It’s] how I put my self tan on my face and hands, it’s literally a game changer,” she said in a recent video, adding, “It blends everything in perfectly.
“It’s so much better than a glove because a glove is flat and you’re missing surfaces while you’re getting that between your fingers and it looks insanely natural.”
The beauty entrepreneur revealed to that the double-ended brush is the item she gets the most questions about from fans and customers, saying: “The most asked question in my DMs and comments right now is, ‘When is there it this brush? replenishment.”‘
The tool – which features a large, rounded brush on one end for powder products and a “slightly denser, angled brush” on the other for cream products – first launched online in September 2022 and flew off shelves, selling out within days of release .
Following the online uproar over the product, DIBS set up a waiting list for the second release, which attracted more than 10,000 people.
On its second release today, DIBS sold more than 600 brushes in 10 minutes and at the time of writing, the brand expects they will be sold out by the end of the day.