Credit card issuers generally do not release as many statistics about cardholder demographics as they prefer to keep this information to themselves. That’s why I think some people will be interested in what Monkey Miles found…
Amex Platinum Cardholder Statistics
Departures is a magazine for Amex Platinum cardholders. The publication has an online media kit for potential advertisers that provides some readership demographics. Since the magazine is designed specifically for Amex Platinum cardholders, I think it’s safe to assume that it is also meant to reflect the demographics of Amex Platinum cardholders.
According to this, the average Departures reader (and thus the average Amex Platinum cardholder):
- Has a net worth of $4.3 million.
- The family income is $474,000.
- 56 years old
- Owns 3.6 real estate
Amex Centurion Cardholder Statistics
In addition to Departures, there is also the Centurion magazine, exclusively for Amex Centurion cardholders. The Centurion Card is often referred to as the “Black Card” and is available by invitation only.
According to this, the average Centurion reader (and thus the average Amex Centurion card holder):
- Has a net worth of $11.4 million.
- The family income is $1.8 million.
- 57 years old
- Owns real estate 6.0
These numbers are much higher than I expected.
Let me re-emphasize that the numbers above are from a cardholder magazine and not directly from Amex. In other words, it’s entirely possible that this comes from reader surveys and not Amex data. However, I think these are numbers that people will find interesting.
A few thoughts based on these numbers:
- All these numbers seem much higher than I expected.
- I would suggest that the average net worth and income is well below average considering there are probably quite a few ultra-wealthy cardholders out there.
- 3.6-6 properties?!? Taking care of so many places feels like a full-time job in itself.
- I currently feel like so many millennials have opted for this card for perks, and you would think it would bring those numbers down a lot overall.
Amex Platinum and Centurion cardholder exclusive magazines have a media suite that publishes some supposed statistics about readers (and therefore cardholders). This includes net worth, income, age and property.
These numbers really surprised me – the map participants are older, richer and have more properties than I expected.
What do you think of these supposed Amex card member demographics?