On the developer section of its website, Apple made a sensational announcement yesterday: applications will cost more in several regions of the world starting February 13th.
Apple adapts to local taxes
Here is the list of countries where app prices and in-app purchases will increase in two weeks:
- Colombia
- Egypt
- Hungary
- Nigeria
- Norway
- South Africa
- United Kingdom
The increase will come into effect before February for the following countries:
- Cambodia
- Kyrgyzstan
- Indonesia
- Singapore
- South Korea
- Tajikistan
- Thailand
- Uzbekistan
In some countries, such as Ireland or Luxembourg, the prices will also vary, but downwards, due to a change in local taxation of products available on the App Store.
The App Store has seen various price changes in the past, sometimes up, sometimes down. With these fluctuations, Apple tries to adapt as best it can to legislative and tax changes that sometimes take place in certain countries, but also to fluctuations in the value of different currencies around the world.
And France?
you will have noticed France is not listed here and so not affected for this increase on February 13th. However, this could be taken as a first indication of a future increase that Apple would apply later in the year. In addition, and this was announced last year, next spring developers will benefit from new tools for pricing their applications, as well as a new grid including new price levels. All this with the idea of helping the creators to position themselves as best as possible on a question that is always critical for the potential buyer: “Is this application worth its price?”
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By: Keleops AG